The social network has placed a “buy” button on adverts for products that would allow its users to pay for them directly from the ads without leaving Facebook. The “buy” button will be visible from ads on both desktop and mobile app versions of the social network. It will also be seen on product page posts from brands. By clicking on it, the user will be connected directly with the retailer. Facebook announced that this feature was built with privacy in mind. The company pointed out that it was trying to make the payment experience both safe and secure. As such, none of the credit or debit card information users would be sharing with Facebook when completing a transaction can be shared with other advertisers. In addition, it will be up to users whether or not they’d like to save payment information for future purchases. The feature is testing now, limited to a few small- and medium-sized businesses in the United States. In the meantime, it is expected to help both ad...
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